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  • Writer's pictureOraar Studio

How to Effectively Integrate AR into Advertising and Marketing Campaigns to Engage Customers

Augmented reality (AR) can be integrated into advertising and marketing to engage customers using user generated content, influencer driven campaigns and usage incentives.


Testing More with Augmented Reality Experiences

Fun Fact: AR is used on up to 1.4 billion devices on a daily basis. Social media apps have billions of daily active users. It only makes sense to integrate AR with your marketing strategy when it comes to social media promotions.


Testing More with Augmented Reality Experiences


With AR experiences, you can test their impact and effectiveness over traditional marketing means and methods.


Multiple AR experiences can let you understand how users interact with them and pivot to best suit their behaviour.


Augmented Reality Is Much More Interactive


AR experiences are interactive in the sense that they happen in real time and effects are unique to the user on each instance.


Static content and videos are impactful when done right but they are view-only. Users can change their appearance, modify their surroundings, try on products and be part of an adventurous storytelling experience with AR integrated into the brand’s messaging.


AR Has Significant Room for Growth


AR is expected to grow at a CAGR of 42.36% for a forecast period of 2024-2029. This means that as the years go by, more people will experience AR and find it as a comfortable medium of discovery, the same as it was with video in the early 2010s.


This room for growth lets you be early, generate key market data and then strategise for the coming years.


How to Effectively Integrate AR into Your Marketing and Advertising Strategy


If you are ready to take the leap in augmented reality then here are a few ways in which you can integrate AR into your brand’s marketing strategy.


1. User Generated Content


Focus on creating AR effects that create entertaining user generated content aka UGCs.


These UGCs need to encourage users to post on their profile so that it reaches their audiences. This branched out effect essentially lets your AR experience reach more users in the long run and for them to try the effects out too.


2. Influencer Driven AR Campaigns


Your AR campaigns are more impactful when they are backed by influencers and key experts in your niche. They are the ones who will lead people to mass adopt your AR experience and share UGCs.


3. Personalised Custom User Experiences


AR can be used to offer personalised experiences to customers, such as showing them how a product might look with their initials engraved on it or how clothing items would look on their avatars, or makeup looks on their skin tone.


4. Integrating Educational Content with AR


Use AR to provide educational content about the product or service. For instance, a cosmetic company could use AR to show the effects of skincare products over time or demonstrate the benefits of ingredients.


The data generated can then be used to understand user interest from active users.


Want to hear more on a consultation with us?


If you are looking for custom AR solutions that scale with your marketing efforts, feel free to reach out to us!

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